{"id":5007,"date":"2021-06-23T17:40:02","date_gmt":"2021-06-23T22:40:02","guid":{"rendered":"https:\/\/wordpress.habi.co\/?p=5007"},"modified":"2023-02-26T10:57:23","modified_gmt":"2023-02-26T15:57:23","slug":"real-estate-startup-habis-100-million-funding-round-among-largest-raised-by-a-female-ceo-in-latin-america","status":"publish","type":"post","link":"https:\/\/habi.co\/ir\/real-estate-startup-habis-100-million-funding-round-among-largest-raised-by-a-female-ceo-in-latin-america","title":{"rendered":"Real estate startup Habi\u2019s US$100MM equity round among largest raised by a female CEO in Latin America"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;314106&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; column_width_pixel=&#8221;900&#8243; uncode_shortcode_id=&#8221;585394&#8243;][vc_custom_heading text_font=&#8221;font-206648&#8243; uncode_shortcode_id=&#8221;458736&#8243;]Habi, a real estate startup digitizing home buying and selling for Colombia\u2019s middle class, announced Wednesday that it has raised $100 million of equity in a Series B funding, marking the largest round raised by a female CEO across Latin America.[\/vc_custom_heading][vc_column_text text_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;220355&#8243;]Via <a href=\"https:\/\/www.forbes.com\/sites\/margheritabeale\/2021\/06\/23\/real-estate-startup-habis-100-million-funding-round-among-largest-raised-by-a-female-ceo-in-latin-america\/?sh=729d63d91885\">Forbes<\/a>[\/vc_column_text][vc_single_image media=&#8221;5010&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;546313&#8243;][vc_column_text uncode_shortcode_id=&#8221;184691&#8243;]BOGOT\u00c1, Colombia&#8211;(<a href=\"https:\/\/www.businesswire.com\/\" rel=\"nofollow\">BUSINESS WIRE<\/a>)&#8211;Habi, the data-driven residential real estate platform, today announced that it has raised $100 million in equity in its Series B fundraising round \u2013 representing the largest Series B for a start-up headquartered in Colombia \u2013 fueling its path towards becoming the leading real estate service for middle-class consumers in Spanish-speaking Latin America. Having established a strong foothold in Colombia, Habi will use the capital raised to continue its growth in Colombia and to expand its footprint into Mexico. The round was led by the SoftBank Latin America Fund alongside previous investors Inspired Capital, Tiger Global, Homebrew, and 8VC.<\/p>\n<p>Habi is transforming Latin America\u2019s traditionally opaque and inefficient residential ecosystem by providing liquidity and information to a market that lacks pricing tools, or even a Multiple Listing Service (MLS). Leveraging its robust and proprietary database, Habi\u2019s pricing model provides valuations and home offers quickly and automatically, saving customers time, granting them freedom of movement, and giving them access to their wealth.[\/vc_column_text][vc_single_image media=&#8221;4736&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;106406&#8243;][vc_column_text uncode_shortcode_id=&#8221;213253&#8243;]In just over 18 months, Habi\u2019s transparency, reliability, and ease of doing business has made it the prominent choice for buyers and sellers of used homes across Colombia. From May 2020 to May 2021, the Company\u2019s transaction volume grew 40% month-over-month despite macro headwinds caused by COVID-19 and Colombia\u2019s sustained lockdowns. Habi currently operates in four cities across Colombia \u2014 Bogot\u00e1, Medell\u00edn, Barranquilla, and Cali \u2014 encompassing just under five million households.<\/p>\n<p>\u201cWith our unique dataset and proprietary platform, Habi is transforming what was once a murky, painful and months-long ordeal into a transparent, predictable, and easy process, completed in a matter of days,\u201d said Brynne McNulty Rojas, Co-Founder and CEO of Habi. \u201cWe are offering a value proposition that extends to all relevant stakeholders: homeowners gain reliability and access to liquidity, homebuyers gain a trusted partner, brokers harness data that empowers them, and banks can make better lending decisions thanks to the enhanced pricing information we provide. We look forward to partnering with SoftBank, along with our existing investors, to expand our services across the continent.\u201d<\/p>\n<p>\u201cHabi has built an incredible platform that is shaping the future of PropTech in Spanish-speaking Latin America,\u201d said Shu Nyatta, Managing Partner at SoftBank\u2019s SBLA Advisers Corp. \u201cUtilizing the information collected through its proprietary database, Habi is increasing liquidity in the market to create a better, more efficient residential ecosystem. We seek to invest in companies that are transforming the lives of those in the region and Habi is doing just that. We are excited to collaborate with Brynne, Sebastian and the entire team at Habi as they expand beyond Colombia.\u201d<\/p>\n<p>\u201cBuying and selling a home is usually the biggest financial decision in a person\u2019s life. People turn to Habi to help them invest responsibly and to help them unlock the wealth they have stored in their home \u2013 capital currently trapped by an illiquid housing market,\u201d said Habi Co-Founder and President, Sebastian Noguera. \u201cWe are grateful for the trust bestowed in us by our customers in Colombia, and we are excited to build that same trust with consumers in Mexico. Our success is attributable to our world-class talent, and this new capital enables us to continue to grow our exceptional team, starting with the experienced leadership team already hard at work in CDMX.\u201d<\/p>\n<p><i>*Based on data from Crunchbase.<\/i><\/p>\n<p><b><span class=\"bwuline\">About Habi<\/span><\/b><\/p>\n<p>Founded in late 2019, Habi is a data-driven real estate company that is streamlining the traditionally opaque home buying process in Latin America. Using a proprietary pricing algorithm and scalable processes, Habi aims to liberate middle-class Latin Americans across the region from a convoluted and inefficient real-estate market, providing freedom of movement and economic security with regards to their homes. With its unmatched dataset, Habi also helps brokers and banks make more informed decisions. Headquartered in Bogot\u00e1, the company operates across Colombia and in Mexico. More information is available at\u00a0<a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fhabi.co%2F&amp;esheet=52449888&amp;newsitemid=20210623005589&amp;lan=en-US&amp;anchor=https%3A%2F%2Fhabi.co%2F&amp;index=1&amp;md5=efd78b178809a7db17d0187553eb35b4\" target=\"_blank\" rel=\"nofollow noopener\" shape=\"rect\">https:\/\/habi.co\/<\/a> or <a href=\"https:\/\/tuhabi.mx\/\">https:\/\/tuhabi.mx\/<\/a>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;314106&#8243;][vc_column column_width_use_pixel=&#8221;yes&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-5007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-habi"],"_links":{"self":[{"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/posts\/5007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/comments?post=5007"}],"version-history":[{"count":8,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/posts\/5007\/revisions"}],"predecessor-version":[{"id":5247,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/posts\/5007\/revisions\/5247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/media\/5010"}],"wp:attachment":[{"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/media?parent=5007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/categories?post=5007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/habi.co\/ir\/wp-json\/wp\/v2\/tags?post=5007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}